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CAROL FLETCHER 

ENTREPRENEUR /BUSINESS DEVELOPMENT MANAGER/ REAL ESTATE         7542363706

 

PROFILE

Sales, marketing and innovative business developer manager with more than 20 years’ experience at leading multinational companies in various sectors, agro-industrial, retail, hospitality, real estate leading business development, High capacity to develop, implement and consolidate business and brand positioning strategies. Results oriented with emphasis on development of long-term business relationships and customer focus. . Experienced and effective Business Development Manager bringing forth valuable industry experience and a passion for management.

 

EMPLOYMENT HISTORY

Business Developer Manager at Aboutgoods America, Miami Beach

February 2021 — Present

Assist the CEO with Sales Investor Pitch for fundraising of second round of 250k 

Help raise 250K in second round of investment.

Complete support to the CEO regarding new business development operations  in USA and Europe

Communicated the progress of quarterly initiative to internal and external stakeholder

Real Estate Agent at Brickell Brokers, Miami

August 2021 — PRESENT

Provided fully market insight of current and future market.

Help and aid client from listing, prospecting and closing a sale.

Assisted various real estate training and workshops.

Determining and meet client need and financial s abilities to propose the best investment opportunities available on the market.

Constantly meet comparative market analysis to estimate properties' value in order to meet client need.

Represented client's best interest during purchase and sale negotiations.

Extensive real estate experience includes dealing in a multilingual environment with top level executives.

Business Develpment Manager at Nekter Juice Bar, Aventura

May 2019 — January 2021

Management of over 100 accounts with annual sales of over 360k. • Successful grow sales of 150% in just one year by establishing long term partnerships with local health and wellness business and delivery apps such as uber eats, postmates, delivery dudes and door-dash. • Reduced food costs 10% by changing food suppliers. • Working hand in hand with headquarters in California in running quarterly marketing campaigns and promotions. • Effective partnership with Sunshine state kosher and other community local business.

Business Developer Manager at Masa y Pasta, Lima

January 2018 — April 2019

Successful brand launch of a pasta takeout online store using partnership delivery apps like Uber Eats, Globo, Domicilios Pedidos ya and Rap-pi.

Increased customer engagement by 70% using social media advertising campaigns using ( Facebook , Instagram and google add).

Successful launch and management of delivery app campaigns.

Led strategic alliances with food blogger, foodies and social media influencers.

 

Business Developer at Smart and Trendy, Lima 

November 2016 — May 2017

Successful brand launch of summer beach gadgets ( clientele A)  in the Peruvian market participating in local pop store actions , community trade shows as well as using RMU (retail merchandising units ) in Salaverry Mall, Jockey Plaza as well as Asia Boulevard 

Grew social media audience from 500 to 15,000 by customer engagement using weekly social media ads with product promotion.

Account management of over 200 customers with a annual sale of 250k us dollars.

Successful growth of sales of 100% by establishing long term strategic partnership and alliances ( Supermercados Wong, Primax and others)

 

Partner /Easyfruit at Agromar Industrial, Lima

January 2013 — August 2018

Successful launched and introduction of Easyfruit fruit pulp to major distributor's and retailers nationwide .

Assisted in increasing quarterly sales revenue by 50% through cutting down production costs and finding new suppliers.

Led the marketing and sales team and account management of major nationwide retailers and wholesalers such as Tottus Supermarket( Falabella Group) Wong and Metro Supermarkets (Censosud Group) Primax (Grupo Romero) , Armendariz liquour Store and others.

Closed a first export deal with Goya Foods 

 

EDUCATION

Liberal Arts, University of Texas Austin, Austin

September 

GPA 3.5

Liberal Arts, Norwalk Community College, Norwalk

 

MBA Courses

Developing Ideas, University of Maryland September 2013 — July 2013

Growth to Greatness, University of Virginia

July 2013 — September 2013

REFERENCES